Technology

Coca-Cola joins Facebook boycott

Corporations are protesting alleged flaws in the company’s content moderation policies.

Coca-Cola, Hershey and Honda have all signed on to a boycott in which they have pledged to roll back advertising on Facebook through the month of July, part of a coordinated campaign to force the tech giant to enact stricter content moderation policies on its platform. 

The “Stop Hate for Profit” campaign argues that Facebook has “turned  a  blind  eye  to  blatant  voter  suppression,” “allowed  incitement  to  violence  against  protesters  fighting  for racial justice in America,” partnered with conservative news outlets with “records of working with known white nationalists,” and in general promoted “hate, bigotry, racism, antisemitism and violence.”

Dozens of businesses have signed on to the July boycott, among them most recently Coca-Cola, Honda and the Hersey Company. Other big corporations participating in the boycott include the North Face, Verizon, REI, and Mozilla. 

The boycott, a project of the Anti-Defamation League, offers several tips it argues will help Facebook “provide more support to people who are targets of racism, antisemitism and hate.”

Among them: “Create internal mechanisms (for every media format on every Facebook platform) that automatically remove all ads from content labeled as misinformation or hate,” the creation of “an internal mechanism to automatically flag content in private groups associated with extremist ideologies,” and the development of “a separate moderation pipeline for users who express that they have been targeted because of specific identity characteristics such as race or religion.”

Coca-Cola joins Facebook boycott

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